Home LifestyleThe self-taught French nose bringing history to life through fragrance

The self-taught French nose bringing history to life through fragrance

by Newsroom
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Young Frenchman Alexandre Helwani is using ancient texts and forgotten techniques to bring old fragrances back to life.  Through experiments in his laboratory, this self-taught ‘nose’ merges history, culture and smell to create scents such as the Bible and the Odyssey.



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