{"id":9304,"date":"2025-12-14T17:42:31","date_gmt":"2025-12-14T17:42:31","guid":{"rendered":"https:\/\/lemonde.express\/in-the-netherlands-mcdonalds-halts-an-advertising-campaign-that-uses-ai\/"},"modified":"2025-12-14T17:42:31","modified_gmt":"2025-12-14T17:42:31","slug":"in-the-netherlands-mcdonalds-halts-an-advertising-campaign-that-uses-ai","status":"publish","type":"post","link":"https:\/\/lemonde.express\/en\/in-the-netherlands-mcdonalds-halts-an-advertising-campaign-that-uses-ai\/","title":{"rendered":"In the Netherlands, McDonald&#8217;s halts an advertising campaign that uses AI"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"\">\n<p class=\"article__paragraph  \">A reindeer-pulled sleigh stuck in traffic, an ice skater falling, a cargo bike transporting a giant Christmas tree that slides backward instead of moving forward on a snowy bridge over a canal: The advertising campaign devised in the Netherlands by McDonald&#8217;s aimed to be humorous, implying that instead of struggling to prepare for Christmas during &#8220;the most terrible time of the year,&#8221; the Dutch would be much better off at a fast-food restaurant.<\/p>\n<figure class=\"article__media\"> <picture class=\"article__media\">  <\/picture> <noscript>  <\/noscript><figcaption class=\"article__legend\" aria-hidden=\"true\">Inside a McDonald&#8217;s fast-food restaurant in Arnhem, the Netherlands, May 1, 2020.  <span class=\"article__credit\" aria-hidden=\"true\">PIROSCHKA VAN DE&#8230;<\/span><\/figcaption><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.lemonde.fr\/en\/economy\/article\/2025\/12\/13\/in-the-netherlands-mcdonald-s-halts-an-advertising-campaign-that-uses-ai_6748448_19.html\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A reindeer-pulled sleigh stuck in traffic, an ice skater falling, a cargo bike transporting a giant Christmas tree that slides backward instead&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-9304","post","type-post","status-publish","format-standard","hentry","category-finance"],"_links":{"self":[{"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/posts\/9304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/comments?post=9304"}],"version-history":[{"count":0,"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/posts\/9304\/revisions"}],"wp:attachment":[{"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/media?parent=9304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/categories?post=9304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/tags?post=9304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}