{"id":9306,"date":"2025-12-14T17:42:37","date_gmt":"2025-12-14T17:42:37","guid":{"rendered":"https:\/\/lemonde.express\/the-french-studio-behind-a-viral-christmas-ad\/"},"modified":"2025-12-14T17:42:37","modified_gmt":"2025-12-14T17:42:37","slug":"the-french-studio-behind-a-viral-christmas-ad","status":"publish","type":"post","link":"https:\/\/lemonde.express\/en\/the-french-studio-behind-a-viral-christmas-ad\/","title":{"rendered":"The French studio behind a viral Christmas ad"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"\">\n<p class=\"article__paragraph  \">&#8220;It&#8217;s unbelievable&#8230; we&#8217;re so happy!&#8221; Th\u00e9ophile Dufresne, co-founder of the animation studio Illogic Studios and one of the directors of <a href=\"https:\/\/www.lemonde.fr\/en\/france\/article\/2025\/12\/11\/french-supermarket-s-veggie-wolf-christmas-ad-goes-viral_6748391_7.html\" target=\"_blank\" rel=\"noopener\">a viral Christmas advert<\/a> for a French supermarket chain told <em>Le Monde<\/em>. The two-minute &#8220;Christmas tale,&#8221; which features a wolf learning to cook vegetables so that he can eat with other animals in the forest, has reached tens of millions of views on social media.<\/p>\n<p class=\"article__paragraph  \">At a time when corporations are being criticized for their use of artificial intelligence (AI), this advert was made entirely by humans. &#8220;We like to see ourselves as&#8230;<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.lemonde.fr\/en\/videos\/video\/2025\/12\/12\/the-french-studio-behind-a-viral-christmas-ad_6748436_108.html\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;It&#8217;s unbelievable&#8230; we&#8217;re so happy!&#8221; Th\u00e9ophile Dufresne, co-founder of the animation studio Illogic Studios and one of the directors of a viral&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-9306","post","type-post","status-publish","format-standard","hentry","category-finance"],"_links":{"self":[{"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/posts\/9306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/comments?post=9306"}],"version-history":[{"count":0,"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/posts\/9306\/revisions"}],"wp:attachment":[{"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/media?parent=9306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/categories?post=9306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemonde.express\/en\/wp-json\/wp\/v2\/tags?post=9306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}