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“It’s unbelievable… we’re so happy!” Théophile Dufresne, co-founder of the animation studio Illogic Studios and one of the directors of a viral Christmas advert for a French supermarket chain told Le Monde. The two-minute “Christmas tale,” which features a wolf learning to cook vegetables so that he can eat with other animals in the forest, has reached tens of millions of views on social media.
At a time when corporations are being criticized for their use of artificial intelligence (AI), this advert was made entirely by humans. “We like to see ourselves as…
